Strategic communication is more than messaging, media hits, or managing crises. Rather, it is how your organization engages intentionally and transparently across all stakeholders to drive performance.

Crisis has many faces – an activist investor, a lawsuit, an employee protest, elevated climate targets, politicized scrutiny, a public misstep – but the management steps are the same.

Organizations stand at a crossroads, defined by their capacity to anticipate, innovate, and adjust to major shifts in the internal or external landscape. Inflection point leaders who can forecast, adapt, and drive progress forward are invaluable.

This practical framework can help you start a discussion with your leadership team on how to tailor your private or public response to social, environmental, or political issues in line with what is best for your business.

Companies are facing a range of issues affecting people, planet and economics – from environmental sustainability to diversity to the implications and ethics of generative AI. Leading with a stakeholder value mindset means setting the pace for changing internal and external expectations.