Reputation risk is rarely a surprise, yet boards require a real-time and forward-looking view of reputation exposure.

The right leader must steward and execute the company voice and narrative.

Reputation risk is a threat to building resilience. Boards must meet this evolution with a sharper lens—seeing reputation not only as something to manage after the fact or in the moment, but as a governance and management opportunity.

Reputation risk governance is the disciplined oversight of systems and conditions that shape stakeholder trust in leadership and the business. It is not the same as managing a crisis.

Developed by an international council of Qualified Risk Directors®, Qualified Risk Experts™, board members, and C-suite leaders in general management, law, finance, insurance, corporate affairs, and communications, the Guiding Principles for Reputation Risk Governance offer a practical foundation for board level oversight of reputation as a core enterprise discipline and mission-critical asset.

A Board-Level Tool for Evaluating Reputation, Risk Response, and Resilience. Powered by AI. Aligned with Strategy. Built for Trust.

While many definitions of reputation exist, our working definition and mental model are grounded in industry insight and tailored to the context of risk governance and enterprise value.

Reputation has financial and non-financial significance, but its role can differ by industry, company, and business cycle.